Social media marketing. Connect with your audience.
Connect your brand, creative direction and campaigns around the audience you want to reach.
Purposeful work.
Clearly defined.
We’ll shape the engagement around your starting point and agree the specific deliverables with you.
Brand and channel strategy
Campaign creative and content planning
Campaign management and reporting
Can you work with our existing social profiles?
Yes. Share your current profiles and explain what you want to improve. Access and responsibilities can be agreed after the project scope is clear.
Bring the idea.
We’ll find the next step.
A brand looking for a more consistent, focused social presence.
Useful things to share
- Your social profiles and brand guidelines
- The audience and message you want to focus on
- Your content resources and campaign goals
Social media marketing with a clear direction
A consistent social presence begins with knowing your audience and what your brand has to say. U8 helps connect channel choices, creative planning and campaign goals so each piece of content has a purpose.
Questions about this serviceChannel and audience planning
Every business does not need the same platforms or posting schedule. We discuss the people you want to reach, the content you can support and the actions that matter before agreeing a practical channel plan.
Content with a recognizable voice
A content plan can bring product explanations, service stories, useful answers and campaign messages together. Brand guidelines, asset requirements and an approval process help keep the work consistent with your business.
Campaigns with a destination
Posts and promotions work better when visitors have a clear next step. We can connect content to a relevant service page or enquiry journey, then review agreed engagement and traffic measures to guide the next round of creative work.
- An audience and channel direction
- An agreed content and approval calendar
- Campaign reporting tied to your goals
From a clear brief
to a useful outcome.
Find the direction
Align the audience, channels, brand voice and campaign goals.
Shape the story
Develop the content direction and creative plan around an agreed schedule.
Learn from the response
Review campaign engagement and agreed outcomes to guide the next round of work.
A little more
clarity.
Questions about social media marketing.
Ask about your projectIs social media marketing the same as paid advertising?
No. Organic content and paid promotion are different parts of a channel plan. We agree which activities are included; advertising budgets and any platform charges are discussed separately.
Can we approve content before it goes live?
An approval process can be included in the engagement. We agree who reviews content, what needs sign-off and how changes affect the publishing schedule before work begins.
What assets should we prepare?
Useful inputs include your logo, brand guidelines, approved product or service information and images you have permission to use. Tell us which assets are missing so production requirements can be scoped.